Our Services:
  • Driving customer profitability
  • Combining business insight with data & AI engineering
  • Backed by 20+ years of experience
  • Vetted by successful projects

Revenue & Performance Management

  • Customer and partner KPI frameworks
  • ARPU uplift, migration planning, and profitability optimization
  • Commercial data governance: dashboards, insights, ownership
  • Reconciliation of marketing actions with financial KPIs
  • Campaign ROI and attribution analysis.
  • Value-based campaign design and KPI tracking

Customer Value & Base Management

  • CVM and CRM roadmap development
  • Cross-sell / upsell / churn models with commercial integration
  • Partner Value Management for platforms and ecosystems– Loyalty program redesign based on behavioural segments
  • Full-funnel performance measurement frameworks
  • Retention & engagement strategies (early churn, reactivation, etc.)

Omnichannel Personalization

  • Hyper-personalization at scale across email, web, app
  • GenAI-powered content generation for campaigns
  • Lifecycle marketing strategy and touchpoint orchestration
  • Customer segmentation (value tiers, lifecycle, needs-based)
  • Coaching marketing and product teams on AI adoption

AI & GEN AI Implementation

  • AI strategy: from use case discovery to MVP design
  • Chatbots, copilots, and GenAI agents
  • Personalization models and recommender systems
  • AI Production readyness: Prompt optimization and LLM guardrail design

Data governance & Analytics Leadership

  • Consent management and GDPR compliance
  • KPI harmonization and enterprise definitions
  • Data quality monitoring systems (alerting, ownership, workflows)
  • Metadata, MDM, and lifecycle management

Customer Data Platform & data infrastructure

  • CDP strategy and implementation
  • Standardized onboarding of CX applications
  • API and event stream design for omnichannel activation
  • Platform evaluation and build/buy advisory