Charting the Road to Customer Profitability

Revenue & Performance Management

  • Customer and partner KPI frameworks
  • ARPU uplift, migration planning, and profitability optimization
  • Commercial data governance: dashboards, insights, ownership
  • Reconciliation of marketing actions with financial KPIs
  • Campaign ROI and attribution analysis.
  • Value-based campaign design and KPI tracking

Customer Value & Base Management

  • CVM and CRM roadmap development
  • Cross-sell / upsell / churn models with commercial integration
  • Partner Value Management for platforms and ecosystems– Loyalty program redesign based on behavioural segments
  • Full-funnel performance measurement frameworks
  • Retention & engagement strategies (early churn, reactivation, etc.)

Omnichannel Personalization

  • Hyper-personalization at scale across email, web, app
  • GenAI-powered content generation for campaigns
  • Lifecycle marketing strategy and touchpoint orchestration
  • Customer segmentation (value tiers, lifecycle, needs-based)
  • Coaching marketing and product teams on AI adoption