driving customer profitability with data, tech & AI
Our Mission
We bring insights and tools to the CMO, CCO and CFO supporting customer value growth
Campaign optimizer
CMOs today are held accountable for marketing ROI and effectiveness. We help them set up targeted campaigns and boost conversion through AI-driven personalized targeting supported by scientific measurement to prove the impact of actions.
Smarter use of the marketing budget and high-performing campaigns.
Loyalty Builder
CCOs face pressure from churn and competition, while much customer potential remains untapped. We help them structurally increase customer lifetime value through proactive churn prevention and intelligent, tailored cross-sell models.
More retention, more revenue, more customer value.
Strategic Integrator
CFOs often lack transparency about which customers truly drive profit — and which ones drain it. We build data-driven profitability models and customer-focused cost allocation, giving them control over margins and enabling strategic decision-making.
Insight, control, and better decisions.
Articles
DOCURAID: Enhancing Organizational Performance Through Consistent Procedures
High-performing organizations understand that excellence is not achieved through chance, but through consistency, clarity, and control. At the heart of this lies one fundamental element: well-defined, consistent, and accessible procedures. The Link Between Performance…
3 Steps for data governance managers to lead in AI
Over the past year, generative AI has exploded, triggering a global race to build the most advanced models. Major players are investing heavily—Amazon Web Services alone is spending around $2 billion per week on new data centers to meet the surging demand for AI data…
The hidden cost of discounts: Why 60% of promotions destroy profit
The hidden cost of discounts: Why 60% of promotions destroy profit Many companies see discounts as a way to attract customers and boost sales. A 10% discount might feel small to the customer, but the real financial impact on the company is often much bigger than…
Aftersales: The Silent Profit Source in the Automotive World
I just wrapped up a long-running assignment in the automotive world, diving into customer understanding and engagement. And here’s the thing: while everyone’s eyes sparkle at selling the latest shiny new model, the real profitability story is hiding elsewhere….
”We believe understanding your customers is the key to unlocking true value“
- We commit to the end goal: profitability
- We start with the customer, not the tool
- We make profit potential visible – and tangible
- We don’t just advise – we execute, with you
- We turn insight into action
Looking for the next step in your data & AI career?
Our team has worked with
