Driving Customer Profitability
with Data, Tech, and AI.
How we bring insights and tools to the CMO,CCO and CFO supporting customer value growth
The campaign optimizer
The campaign optimizer
CMOs today are held accountable for marketing ROI and effectiveness. We help them set up targeted campaigns and boost conversion through AI-driven personalized targeting supported by scientific measurement to prove the impact of actions.
Smarter use of the marketing budget and high-performing campaigns.
The Loyalty Builder
CCOs face pressure from churn and competition, while much customer potential remains untapped. We help them structurally increase customer lifetime value through proactive churn prevention and intelligent, tailored cross-sell models.
More retention, more revenue, more customer value.
The Strategic Integrator
The Strategic Integrator
CFOs often lack transparency about which customers truly drive profit — and which ones drain it. We build data-driven profitability models and customer-focused cost allocation, giving them control over margins and enabling strategic decision-making.
Insight, control, and better decisions.
” We believe understanding your customers is the key to unlocking true value “
Driving Customer Profitability in Action
Explore how we help businesses boost customer profitability and lifetime value — with real, measurable impact.
Turning Customer Data into Commercial Growth for a Shoe Retailer
A leading shoe retailer had invested heavily in collecting customer data, but the CFO was frustrated—despite the investment, no clear business value had emerged. We began by analyzing the value potential within their customer base. [...]
Digicel Builds Data-Driven Campaign Impact Across the Caribbean
Flying Blind on Campaigns Leads to High Ineffective Marketing Spend At the start, Digicel's local teams across 25 Caribbean markets were running SMS campaigns using a shared tool—but flying blind. They could send free minutes, [...]
Medtech Company’s Journey: From Early AI Challenges to 98% Chatbot Accuracy in Wound Care Solutions
Context: Medtech Company’s Ambition for Precision in Healthcare AI This leading medtech company, renowned globally for wound management and healthcare products, embarked on creating an AI chatbot to provide customers with accurate, reliable information in [...]
Boosting Customer Visits: How a Major Fastfood Chain Transformed Loyalty with 52 Personalized Touchpoints a Year
Context: A Major Fastfood Chain Seeking Growth Through Loyalty A well-known fastfood chain set out to grow by increasing customer visit rates using its existing loyalty program. Operating in a highly competitive market where customer [...]
Major Media Brand Harnesses Gen AI to Personalize Content and Drive Engagement
Leading Media Brand Across Europe A major media brand operating across Belgium, the Netherlands, and Denmark, with over 80 TV, radio, newspaper, magazine, and digital platforms, reaches more than 15 million people every day. Known [...]
Building a Retention Engine for a leading financial newspaper
In an increasingly competitive media landscape, one of Belgium’s leading financial newspapers—renowned for its trusted journalism and forward-thinking digital strategy—set out to tackle a fundamental challenge: subscriber churn. Despite years of investment in digital tools, [...]
